
Our Mission:
Closing the Gap in Tech
Women make up just 20% of the software engineering market.
We're on a mission to support and strengthen existing networks of women in engineering.
Building Momentum
We help women engineers transform their careers through strategic job changes, level increases and offer negotiations. Here's what we've achieved together:
$20-$50k+
Average compensation increases
200 +
Venture-backed companies in our network
2000 +
Women engineers supported
12 + years
Connecting talent to opportunity
Meet Danielle
After more than a decade of building engineering teams at companies like Square, Waymo, and Lyft, Danielle noticed talented women engineers consistently battling unconscious bias, down leveling and leaving money on the table. Not because they weren't qualified, but because they lacked the support to navigate tough conversations.
Danielle has spent the last few years deeply embedded in women’s technical communities, learning from and building networks from the ground up. This led her to create something different: a boutique search firm focused on strategic connections and niche coaching to help women engineers land the right role and get the career they want.
Our Approach
We believe in quality over quantity. Every connection we make is strategic, every negotiation is thoroughly reviewed, and every outcome is measured.
For Women Engineers we offer:
Support throughout your entire career journey to define your story and map your longterm plan
Direct access to job opportunities at leading tech companies
Expert negotiation coaching that delivers results
Strategic connections to peers, communities and VC networks at the right time
For Companies we offer:
Contingent search within our network of engineers
Opportunities to connect with exceptional engineering talent at the right time
Partner with recruiters who deeply understand technical hiring and have worked closely with candidates
Event partnership opportunities for talent brand support
Meet the team
Danielle McLaughlin
Founder & CEO
Sofia Farafanov
Operations
Dana Ducusin
Sourcing
